What are these young men doing with those big bundles of flowers, you ask? Who are the lucky recipients?
This is a Russian advertisement for Women's Day, a national holiday celebrated on March 8. One might compare it to Mother's Day here in the U.S., only the Eastern Europeans celebrate ALL women, including mothers, grandmothers, daughters, and even co-workers. It's an international celebration of economic, political, and social achievements of past, present, and future women.
In Russia, it's not only their #1 flower holiday (exceeding Valentine's Day and Mother's Day sales combined), but it's also a day to shower women with love and attention, offering them a day of pampering and rest from the cooking, cleaning and motherhood responsibilities. Women put up their feet and are treated like princesses!